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On Tuesday, AI-powered search engine Perplexity unveiled a new revenue-sharing program for publishers, marking a significant shift in its approach to third-party content use, reports CNBC. The move comes after plagiarism allegations from major media outlets, including Forbes, Wired, and Ars parent company Condé Nast. Perplexity, valued at over $1 billion, aims to compete with search giant Google.
“To further support the vital work of media organizations and online creators, we need to ensure publishers can thrive as Perplexity grows,” writes the company in a blog post announcing the problem. “That’s why we’re excited to announce the Perplexity Publishers Program and our first batch of partners: TIME, Der Spiegel, Fortune, Entrepreneur, The Texas Tribune, and WordPress.com.”
Under the program, Perplexity will share a percentage of ad revenue with publishers when their content is cited in AI-generated answers. The revenue share applies on a per-article basis and potentially multiplies if articles from a single publisher are used in one response. Some content providers, such as WordPress.com, plan to pass some of that revenue on to content creators.
